Harlingen Sail and De Friesland sign partner agreement
Health insurer ‘’De Friesland’’ and the Harlingen Sail foundation have entered into a partnership around the Tall Ships Races Harlingen. De Friesland will be a vitality partner for the largest event in the Northern Netherlands in 2022. The contract was signed last week.
De Friesland as a vitality partner
De Friesland supports this wonderful event of Friesland. Cid Berger, director of Brand, Marketing & Sales De Friesland: “The event gives us the opportunity to show our ambition: Living a vital life together. During the event we organise a vitality square with our partners, with which we get the community moving in a fun and accessible way. We do that with our Monkey Cage XL, among other things.”
De Friesland does not only fulfil its social ambitions with the vitality square. “The unique opportunity that young people are offered to gain a great life experience really appeals to us. That is why we have also adopted four trainees, who will be able to push their limits in July at De Friesland’s expense,” says Cid Berger. Chairman Jan Reier Arends is very pleased that De Friesland is on board as a partner. “Thanks to the partnership, we can fulfil our social ambitions even better. And the fact that a respected party like De Friesland is committed to our event and our objectives also says something about the image and impact that the event has acquired after the two previous editions.”